![]() This is important because some creative people say they can only write when the muse strikes. One tactic that Seth and us share in common, and which many successful bloggers do too, is the ability to write like you talk. If they don’t unclog the pipes, they don’t get paid.Įveryone ships for a living, including bloggers, so Seth recommends you get really good at shipping. If he or she doesn’t cook hamburgers, they don’t get paid. To get the product to market…no matter what it might be.įor example, a short-order cook gets paid to ship. Lesson #5: Ship or it doesn’t countĪnother reason he is very productive is his attitude to ship. Seth admits to talking to a lot of people throughout his day… having these types of conversations…but he makes sure that each one accomplishes something specific. It’s hard to imagine an entrepreneur like Seth never attending a meeting, but he explains in a book his publishing company has recently published Read This Before Our Next Meeting that meetings are typically used by three or more people to talk about problems they can attack.īut if you want to get things done, you only need to talk to one person… which is a conversation and not a meeting. Cut that out, and you’ve just cleared away five hours to do more productive things. He also admits to being “America’s worst attender of meetings.” Some people do five hours of meetings. In an interview with Georgina Laidlaw at Problogger who called Seth “prolific”, Seth said that he is prolific because he never watched television, which…and this is important…was a conscious decision he made. I wonder if that’s a good choice.” Lesson #4: Don’t watch TV or go to meetings Or as Seth put it, “An opportunity to stay busy while not actually doing anything. But for Seth, it turns out to be a waste of time. He does admit that comments can be good to help you clarify your thoughts and sharpen your ideas. Because rants and arguments can easily turn into a downward spiral, he doesn’t want to be distracted and burdened by them. He doesn’t do comments because he wants to avoid the rabbit holes that comments can turn into. Seth says he can’t do that very well…or won’t do it. The power users of Twitter spend an enormous amount of time cultivating a following, researching quality content to share and promoting others. He avoids Twitter because he knows he would be very bad at it. Two things: he doesn’t allow comments on his blog, and he doesn’t use Twitter. ![]() If you could say one thing about a blogger like Seth Godin is that he is productive. The queuing allows him to is replace posts he doesn’t love with the ones he does love. He writes once a day…but within that day, he could write one blog post or fifteen. That’s a lot of blogging, and an incredible pace to keep up with. It could be a paragraph long or two pages long. Seth blogs once a day, and each blog post is an insight into the world of business, productivity or creativity. In an interview with Ad Age, Seth explained his blogging ritual. He repeats that process endlessly, which takes time. He’s trained himself to write a lot, see what resonates, experiment, prune and write some more until something grabs people. Instead, over time, he’s developed a voice that attracts people. When it comes to creating content for your blog, the conventional method is to analyze the trends, see what your competitors are doing, develop hybrid ideas and, more importantly, give your readers what they want. Let’s explore 10 of those lessons: Lesson #1: Blog, prune, experiment, repeat While many people view him as “America’s greatest marketer,” there is a lot to learn from him about blogging. Over the years, we’ve read many of Seth’s books, listened to his interviews and have even seen him speak on a number of occasions. In fact, he runs one of the most popular blogs. He’s a brilliant marketer and a great writer. Ever since we started in business, we’ve loved Seth Godin.
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